Hello my friends. I have caught myself reminiscing the past where life was just simpler in every aspect of it. The world was not materialistic or cluttered leaving enough time and space for true values and natural treasures to be appreciated. Less was actually more…
Simplicity translates as originality and sophistication in advertising. It might need a greater brain investment, but it will pay off in the perceptions of the target market and it can definitely act as a differentiation strategy. Less is more in advertising, as well.
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